LinkedIn Trends: The Rise of Professional Content and the New Era of Authority
- Müge Mücaviroğlu
- Feb 11, 2025
- 4 min read
Written by: Müge Mücaviroğlu – Founder of Sounds Great Brand Studio
2024 was one of the biggest transformation years in LinkedIn's history. The platform evolved from being just a "business network" to becoming a content platform focused on expertise. By 2025, this transformation is accelerating even further: LinkedIn is no longer just a showcase for professionals, but a "position for building authority." B2B companies, personal brands, consultants, managers, and even manufacturing firms are increasing their visibility on LinkedIn, directly impacting their sales and brand perception.
I have been actively using LinkedIn for years for both personal branding and for my corporate clients, and I can confidently say that LinkedIn will be one of the most powerful platforms for branding in 2025. For those who use it correctly, the difference increases exponentially.
In this article, we will examine in detail the trends shaping LinkedIn in 2025 based on 2024 data, how the algorithm works, and applicable strategies for brands.
What Did LinkedIn Show in 2024? (Data That Will Pave the Way for 2025)
According to LinkedIn's statements and independent research at the end of 2024:
Content sharing on the platform increased by 38%.
(Users are now focusing on information, insight, and thought leadership content.)
Video consumption increased by 52%.
(Video content was recorded 2.3 times more often than other formats.)
The visibility of comment-focused content increased by 42%.
(Users show more interest in content that sparks discussion.)
The rate of reading long content increased by 27%.
(Articles, especially those related to specialized fields, are being saved by users.)
The influence of LinkedIn content on B2B purchasing decisions has increased to 72%.
(Visibility now directly influences sales decisions.)
These data point to one thing: 2025 is the year of the rise of professional content. LinkedIn is no longer just a platform for job postings; it's a space where experts, industry leaders, consultants, and brands establish "mental ownership."
LinkedIn's 2025 Algorithm: Impact, Not Content, Will Matter.
In 2025, the LinkedIn algorithm is evolving in this direction:
✔ It focuses more on the interaction generated by the content than on the content itself.
So the value of a piece of writing is:
Does it spark debate?
Does it make people think?
Is it being saved?
Does it demonstrate expertise?
It is determined by these criteria.
✔ It rewards longer, more valuable content instead of shorter content.
Therefore, 2025 is being touted as the year of "long-form content".
✔ Values professionalism and consistency.
An account that is active 4 times a month gets 10 times more visibility than an account that posts only once a year.
✔ It makes more recommendations to accounts that demonstrate authority.
Individuals who write, express opinions, and interpret trends in their field are highlighted.
The Rise of Professional Content: One of the Most Powerful LinkedIn Trends of 2025
In 2025, information sharing, educational content, industry analyses, trend interpretations, and sharing personal professional experiences will receive very high reach.
According to my analysis, the most prominent content categories are:
1) Content that interprets industry trends.
(For example: “5 innovations awaiting us in the manufacturing sector in 2025”)
2) Insights drawn from personal experiences
(Work life, successes, mistakes, lessons learned…)
3) Data and research-driven posts
(B2B buyer behavior, AI trends, GEO, short-form content analysis…)
4) Story-based professional content
("A question I was asked at a client meeting made me think…")
5) Short video content
(15–30 second, “one-dimensional” professional videos)
6) LinkedIn articles
(Saveable long content → creates authority.)
These content types provide very powerful insights for both B2B and personal branding.
LinkedIn 2025 Trends for B2B Brands
LinkedIn's value for B2B brands in 2025 is enormous. B2B buyer behavior has changed drastically in the last two years:
✔ According to 2024 data, 60% of buyers begin their decision-making process by gathering information through LinkedIn.
(They already have an idea about the brand before joining the sales team.)
✔ Technical content is in higher demand.
✔ Content shared by employees generates 8 times more engagement than posts on the brand's page.
✔ Brand managers sharing thought leadership insights increases trust.
(Production, innovation, sustainability, quality, R&D content.)
✔ Trade show announcements + LinkedIn Ads combination generates high leads.
LinkedIn 2025 Trends for Personal Branding
For personal brands, using LinkedIn correctly will be invaluable in 2025, because the platform significantly rewards professional content creators.
The most effective types of content for personal branding:
Expert mini-articles
"I learned this today" type posts
Story content derived from a real experience.
Insights from training and consulting processes
Measurable success stories
Customer conversion stories
Video + idea formats
2025 will be the year personal brands solidify their positions.
How to Become More Visible on LinkedIn in 2025?
✔ Minimum 2 posts per week
The algorithm loves this.
✔ 1 long article per month
This creates authority.
✔ Video content required
Professional mini-videos (15-30 seconds) are trending.
✔ Create a comment ecosystem
Not only sharing, but also commenting on other people's content increases visibility.
✔ It's not the hashtag, "topic-focused quality" that matters.
LinkedIn now prioritizes content quality over hashtags.
✔ Encourage employees to create content.
This is a tremendous force multiplier for B2B companies.
✔ Leading content
Regular content from CEOs and executives → confidence building.
Why is LinkedIn Creating Authority in 2025?
Because users have different intentions. A user who bends over on Instagram, has fun on TikTok, has a different intention on LinkedIn:
To learn
Getting an opinion
Finding reliable information
Establishing professional connections.
He wants to improve himself.
Therefore, being visible on LinkedIn → “Showcasing expertise” = “more clients and business opportunities.”
For B2B companies like Önder Kablo: LinkedIn is the most critical platform influencing purchasing decisions.
For personal branding: LinkedIn → authority + awareness + premium customers.
In 2025, LinkedIn will be more than just a platform for sharing content; it will be a professional arena where expertise is built, trust is gained, and authority is created. The biggest winners on this stage are:
Regular content creators,
Those who offer value,
Teachers,
Those who share their real experiences,
There will be those who form communities.
Comments